All-Day Comfort
Soft, flexible support that moves with you without digging, pinching or feeling restrictive.













3 Bras for 3 Everyday Moments
Your Bra Should Hug Your Body, Not Hurt It.
The Everyday Comfort Bra Trio includes three wire-free bras designed for soft support, a smoother look under clothing, and all-day comfort — without digging wires, stiff cups, or constant adjusting.
Inside your bundle, you’ll receive three everyday styles:
SoftForm Bra — soft comfort for daily wear
Silhouette Bra — a smoother look under clothing
CrossOver Bra — a secure, flattering fit
A simple way to refresh your everyday drawer with comfort-first bras made for real outfits, real movement, and long days.

Wire-Free Support
No Wires. No Digging. No Constant Adjusting.
Designed for women who want gentle everyday support without the discomfort of traditional underwire bras. Lightweight, smooth under clothing, and comfortable from morning to evening — made for real daily wear.
The Ivy & Vale Difference
Soft, flexible support that moves with you without digging, pinching or feeling restrictive.
A comfortable wire-free feel designed to give gentle support without the pressure of traditional underwire bras.
Designed to sit discreetly under tops, blouses, dresses and fitted outfits for a smoother everyday look.
Includes SoftForm, Silhouette and CrossOver — three different bras for comfort, smoothness and secure daily support.
If the fit does not feel right, contact us within 30 days and our team will help with the best available solution.
Enjoy free delivery across the UK, with tracking included on every order.
I chose the Comfort Bra Trio because I wanted bras I could wear under everyday tops and dresses. The Silhouette Bra gives a smooth, discreet look without feeling stiff or uncomfortable.
The fabric feels smooth and gentle, even after a full day. It is an easy everyday bra bundle that feels practical, comfortable and simple to rotate through the week.
The CrossOver Bra feels secure without being tight. It gives a flattering fit and still feels comfortable enough to wear for hours.
I like that the bundle is not three of the same bra. SoftForm feels easy for relaxed days, Silhouette is great under fitted outfits, and CrossOver gives a little more support.
I wore one under a blouse all day and it still felt light and easy. Soft support without the pressure of an underwire.
The wire-free feel is exactly what I wanted for long days. It gives gentle support without digging in, and I do not feel like I am adjusting it all the time.
Our Promise to You
Try the Everyday Comfort Bra Trio for 30 days. If it’s not the right fit for you, we’ll make it simple with an exchange or refund — so you can shop with confidence and comfort.
No small print. No hassle. No risk.
Secure Checkout
Free UK Delivery
30-Day Guarantee
Everything you need to know before choosing your bra bundle.
Choose your usual UK bra size using your band and cup. Band refers to the size around your body under the bust, while cup refers to bust volume. If you are between sizes, we recommend choosing the size that feels most comfortable for everyday wear.
Yes. The bras are designed with soft stretch comfort, a wire-free feel and gentle support that moves with your body throughout the day.
Yes. The bras are designed to sit smoothly under everyday outfits, including tops, blouses, dresses and fitted clothing. The Silhouette Bra is especially suited for a discreet look under clothing.
Orders dispatch in 1–3 business days. Tracking is sent after dispatch so you can follow your order.
Our 30-Day Fit Guarantee means you can contact us if the fit does not feel right, and our support team will help with the best available solution according to our hygiene and return policy.