About Us
Our Story
We Believe Shaping Pieces Should Feel as Good as They Look
Ivy & Vale was created for real women, real bodies, and real everyday moments. Our pieces are made to bring comfort, smooth support, and discreet confidence under your favourite outfits.
Charlotte Whitmore
Founder & Creative Director
I started Ivy & Vale because I believe a shaping piece should never feel like something you have to tolerate. It should feel soft, supportive, and beautifully easy to wear — while staying discreet under your clothes.
It Started With One Simple Idea
Too many women look for a smoother fit under clothes and end up with pieces that feel too tight, roll down, show visible lines, or become uncomfortable after a few hours.
Ivy & Vale was created to offer shaping essentials that feel softer, fit easier, and support your natural shape throughout the day.
Because feeling confident should not mean choosing between comfort and a smooth, flattering fit.
I wanted to create pieces women could actually wear in real life — soft enough for everyday comfort, discreet enough under clothing, and supportive without ever feeling restrictive.
Not Just Shapewear. Everyday Confidence.
Ivy & Vale is built around one simple principle: comfort is not an extra feature — it is the foundation.
Every piece in our store is selected with softness, support, fit, and everyday wearability in mind. Whether you are wearing dresses, trousers, skirts, or fitted outfits, our goal is to help you feel secure from the first layer.
Made for Real Women, Every Day
Our collections are created for different bodies, different routines, and different moments. From high-waisted shaping pieces to smooth everyday essentials, Ivy & Vale is here to support women who want comfort, discretion, and a better fit under clothes.
We believe every woman deserves pieces that move with her body, feel gentle on the skin, and help her feel confident in any outfit.
Soft
Comfort-focused fabrics
30
Day fit promise
UK
Delivery available
What We Stand For
We are not a brand chasing every trend. We focus on pieces women can actually wear, love, and reach for again.
Comfort Is the Foundation
A shaping piece should feel soft, breathable, and easy to wear from morning to night.
Discreet Under Clothes
Our pieces are selected to sit smoothly under dresses, trousers, skirts, and fitted everyday outfits.
Real Bodies, Real Routines
We believe in simple essentials that support your shape without making your day feel restricted.
No-Risk Promise
If the fit does not feel right, our 30-day promise is here to help make it right.
Our 30-Day Fit Promise
We want every Ivy & Vale piece to feel comfortable, discreet, and easy to wear. If something does not feel right, our support team is here to help within 30 days of your order.
A Note From Our Founder
Ivy & Vale was created with a very simple belief: women should not have to choose between feeling comfortable and feeling confident in what they are wearing.
My hope is that every piece you receive feels gentle, supportive, and easy to wear — the kind of shaping essential you reach for again because it helps your clothes fit better without discomfort.
Thank you for trusting us with something so personal.
— Charlotte Whitmore, Founder of Ivy & Vale
Ready to Feel the Difference?
Discover comfortable, discreet shaping essentials made to smooth your silhouette under your favourite outfits.
Shop The Collection